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Title details for Corporate Social Responsibility by Philip Kotler - Available

Corporate Social Responsibility

by Philip Kotler
Nancy R. Lee
ebook
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Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.
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Publisher: Wiley

OverDrive Read

  • ISBN: 9781118045770
  • Release date: January 3, 2005

EPUB ebook

  • ISBN: 9781118045770
  • File size: 5044 KB
  • Release date: January 3, 2005

Formats

OverDrive Read
EPUB ebook

subjects

Business Nonfiction

Languages

English

Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.
Expand title description text
Business Nonfiction
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