Expert insight from the co-founder of PC and Macworld magazines!
Starting & Running a Successful Newsletter or Magazine gives you the practical know-how you need to put together a profitable publication. Whether you're publishing creating simple newsletters, or a sophisticated magazine and website, it provides all the information necessary to start and run your business.
Starting & Running a Successful Newsletter or Magazine covers the ins-and-outs of:
- Raising start-up money
- Attracting the best help
- Choosing the right marketing strategies
- Creating a solid subscription base
- Building loyalty among readers and advertisers
- Competing effectively against even the biggest adversaries
What's new?
The 5th edition explores the latest trends in Web publishing—including blogging—and how to integrate online and print strategies into a unified front. It also provides tips on selling ads on your website and other ways to make money online.
