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Title details for Experience the Message by Max Lenderman - Available

Experience the Message

by Max Lenderman
ebook
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Finalist for the National Business Book Award.
Consumers have changed dramatically in the age of mass media, and the brand world is moving toward guerrilla and viral marketing to cut past the media clutter. In Experience the Message, Max Lenderman explains who the new marketers are, how they work, and why they matter. He guides us through today’s experiential marketing revolution, revealing how companies can interact with consumers in meaningful ways and what consumers can demand and expect.
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Publisher: McClelland & Stewart

OverDrive Read

  • ISBN: 9781551991696
  • Release date: January 5, 2010

EPUB ebook

  • ISBN: 9781551991696
  • File size: 376 KB
  • Release date: January 5, 2010

Formats

OverDrive Read
EPUB ebook

subjects

Business Sociology Nonfiction Sales & Marketing

Languages

English

Finalist for the National Business Book Award.
Consumers have changed dramatically in the age of mass media, and the brand world is moving toward guerrilla and viral marketing to cut past the media clutter. In Experience the Message, Max Lenderman explains who the new marketers are, how they work, and why they matter. He guides us through today’s experiential marketing revolution, revealing how companies can interact with consumers in meaningful ways and what consumers can demand and expect.
Expand title description text
Business Sociology Nonfiction Sales & Marketing
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